An innovative entrepreneur and chemical engineer, William (Bill) Kiefer started the company in his family’s suburban New Jersey garage.
Bel-Ray continues to proudly manufacture all of its products in the United States. Products by skilled professionals have traveled the globe and beyond. Bel-Ray lubricants have serviced submarines, weathered chilling arctic cold, defied harsh desert dust and heat, raced to championships wins and even traveled to the moon.
Today Bel-Ray operates with the belief, and challenge, instilled by its founder:
|•||Provide innovative technology that creates superior performance and value for customers|
|•||Meet the needs of an ever-changing global marketplace, every day|
|•||Do it with integrity, quality and consistency, always.|